Tourism body VisitAberdeenshire is set to showcase opportunities in the north east of Scotland to the M&I Forum in Madrid from 28 June to 2 July. The bureau’s development director Peter Medley and business development manager Jenni Fraser aim to meet with 185 business tourism buyers.
Medley said: “Aberdeen and Aberdeenshire has a lot to offer the meetings, conference and incentives market”, and noted the £20m expansion of Aberdeen International Airport and new flight routes, including to the USA via Icelandair. The £333m relocation and upgrading of the Aberdeen Exhibition and Conference Centre, coupled with the renovations of Aberdeen Art Gallery and the Music Hall – worth £30m and £7m respectively, should provide a boost to the area’s conferencing offering.
Room rates in Aberdeen are now lower than they have been for a number of years, and coupled with the newly expanded range of hotels on offer it makes the area an attractive proposition.
“Madrid is the home of the United Nations World Tourism Organisation, so it seems fitting that VisitAberdeenshire will be heading there to promote business tourism in the north east of Scotland,” Medley added.