TRO kicks off Euro 2016 live action for Vauxhall

Experiential agency TRO, which has 15 offices in 11 countries, is set to activate a number of live experiences for Vauxhall during the UEFA Euro 2016 tournament that starts this week.

As part of its #GetIN campaign, Vauxhall enlisted TRO to create fan experiences, including the chance to attend a garden party at Robbie Savage’s house and to grab ‘the best seats’ at the official Belfast fanzone at the Titanic Centre.

TRO project director Rob Murrell said: “We are really looking forward to being involved with such a prestigious sporting event on behalf of Vauxhall and in seeing everything come together over the next few weeks. We have focused on creating experiences that will be memorable, share-worthy and reflective of the wider #GetIN campaign.”

Vauxhall football sponsorship activation manager Paul Duffy added: “Creating live experiences for our customers and fans is an authentic and engaging way that we can bring these #GetIN moments to life – and we are thrilled with the assets, legends and production we have in place to enable some truly exclusive experiences to play out.”

Meanwhile, Late Night London and Heineken have partnered to launch the Heineken Box, 10 June. The Heineken Box is a fully immersive entertainment experience allowing guests to enjoy Euro 2016 football matches in a VIP zone with rooms available for event hire. The Heineken Box will be available at Amber Bar and Tigger Tiger, London.

The concept evolved, Late Night London said, as it received enquiries from companies looking for venues to host teambuilding activity around the football and entertain clients.

Celina Tremoureux, national account manager at Late Night London, said: “We’re thrilled to be working with Heineken. We are committed to creating memorable experiences for our event bookers and this brings a unique and exciting offer for the Euros”.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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