Simon Taylor has taken on the role of strategy director at agency Grass Roots Meetings & Events.
The role will see him working with the board to develop the agency’s global offering.
Taylor has experience working with blue chip brands, having held roles in WPP agencies JWT and Ogilvy. More recently he headed the Land Rover business at Imagination as well as the Rolls-Royce launch of Dawn at last year’s Frankfurt Autoshow, while he was at Energy.
Grass Roots M&E MD David Taylor says: “Since taking up the leadership of the M&E division here at Grass Roots I have been working with our team to refine our offering, ensuring we maintain our position as a global leader working alongside some of the world’s best known and most sought after brands. Simon brings a deep knowledge of our clients, the agency world and most importantly the integration of the two into a seamless client/agency relationship. I look forward to seeing the impact his ideas and experience will have in both the short and long term.”
Commenting on his new role, Taylor adds: “This is an exciting time to be joining Grass Roots’ M&E team. There will be changes ahead that will allow us to use our market leading position to invigorate the M&E category as a whole”.
Grass Roots Meetings & Events is one of four divisions at Grass Roots Group PLC.