Anonymity and fear of public speaking are rated as the primary motivators for audiences to interact with technology. At least that was the conclusion of over half of the audience at interaction specialist Slido‘s recent panel event. Held during London Technology Week, Slido’s session involved 50 events professionals at a panel debate designed to explore the future of interactive events.
Held at Headspace in London’s Hatton Garden, it was the company’s first ever client event and entitled: Slido Insights: Take Interaction to the Next Level. The session examined the barriers and challenges to creating more interactive events and explored how the make-up of events of the future might change with greater audience interaction at the heart of the programme.
The panel, chaired by Mexia Communications MD Kursha Woodgate, included: Chris Chapman, head of live content at Centaur Media; Luke Stallard, head of programming, EuroFinance, The Economist Group; and Lucinda Springett, events and media operations director at Haymarket.
As well as exploring the barriers to audience interaction, panellists also addressed the opportunities to make events more interactive. The panel answered audience questions on a range of topics including how to blend interactive touch points into a programme, how to ensure the adoption of new technologies and how to get speakers and moderators to buy in.
Polls during the live debate rated ‘anonymity’ as the primary motivator for encouraging audiences to interact, as well as ‘fear of public speaking’, both rated by 54% as top barriers when encouraging audience interaction.
Slido CEO Peter Komornik said he was “beyond pleased” with the turnout for this first event said he hoped to be able to deliver more such sessions in the future.