Industry heavyweight Simon Maier, formerly creative/sales director at TFI Group, has joined London events agency Visual Response as joint-MD with Mark Waters.
Said Maier: “This is an excellent opportunity. Visual Response has such a superb track record as an event services agency, has been around for over 25 years and totally understands what clients want – and need.
“While audience engagement is – and always has been – a critical element, clients in any sector also want experience and track record, cultural understanding, relevant communication thinking, proper focus, engagement technology, legacy ideas and, more than ever, first class account management and service. Visual Response offers all that and then some.
“Mark has a first class reputation as does his team – and we share the same ideas and philosophy about the full service event agency offer.”
Waters added: “Clients want trust, sense, exemplary planning, powerful ideas and great delivery – and they want people to translate their needs into a memorable reality. Simon will help grow our ability to do that. He brings with him many years of experience in every aspect of event and strategic creativity – as well as understanding the depth and scope of client needs.”
Maier added: “TFI has been a fascinating experience. However, the time is absolutely right for me to move on and embrace this exciting opportunity of working with Mark and Visual Response.”