SAScon is first UK conference to use Facebook messenger for interaction

Search, analytics and social media event SAScon has become the first UK conference to be supported by a Facebook messenger bot, transforming the way delegates can interact with the event.

Taking place in Manchester 16-17 June, SAScon will see the launch of SASbot ; a Facebook messenger chatbot that delivers automated support, information and interactive experiences.

SASbot, has been designed by myclever™ Lab, the hub of myclever™ Agency.

SASbot has been designed to interact with delegates at the event and features 30 standard functions, such as responding to greetings, learning the delegate’s name and answering questions about the conference.

Guests will be encouraged to ask SASbot any questions they may have about the event, such as parking, when the next coffee break is, and which speaker will be on next.

Delegates will be able to download SASbot by scanning a messenger code which will be provided to guests attending the event, or using the URL

Richard Gregory, co-founder at SAScon, said: “We are so excited to launch SASbot at this year’s SAScon conference. Chatbots have become the biggest developments in the tech world, unlocking the ability to provide personalised, interactive experiences for users, and we are proud to be leading the way in this arena, becoming the first UK conference to offer this experience.”

Jim Meadows, head of product at myclever™ Lab, said: “SASbot will redefine how SAScon will interact and provide support to the attendees. We’ve developed SASbot to provide an easy to use, yet fun and interactive experience for delegates during the conference.

“With over 900m people now using Facebook messenger, it means these type of chatbots are easily accessible and so we expect a large take-up at the event, especially because of the snap-to-chat convenience of the Messenger Code.”

Emily King


Emily King

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