Venues of Excellence, formerly known as Conference Centres of Excellence (CCE), relaunched itself under its new colours this week and announced it had gained four new members.
The four new venues are The Lensbury four-star hotel in Middlesex; Manchester Conference Centre; Yarnfield Park in Staffordshire and Jurys Inn Hinckley Island in Leicestershire.
The Lensbury says it had made a strategic decision to rejoin following a £14.5m investment in its facilities.
GM Ivor Turner said: “We feel the timing is right to rejoin.
“We are delighted to be back in the Venues of Excellence family and look forward to participating in educational exchange, networking and sharing of good practice with other quality-driven venues to deliver exceptional conference services to our clients.”
Stuart Websdale, the consortium’s chairman, said: “The rebranding to Venues of Excellence has been a strategic step to broaden our footprint within the wider hospitality and events sector.
“The quality and calibre of our new members is testament to our reputation and to the work we have done over the past 24 years in providing marketing support, networking and impressive lead generation to our members.”
Websdale said the goal was to grow membership from 30 to 50 by 2020.