New research finds trend toward real-time ‘keyboarding’ and shorter presentations

Research carried out for IMEX America by Meetings Professionals International (MPI) has found that 40% of members surveyed use laptops or devices to capture content in real-time.

Handwritten notes remain the most popular form of note taking, chosen by 57.1% of respondents.

Carina Bauer, CEO of the IMEX Group said: “In an era when capturing live content on laptops, tablets and smartphones is intrinsic to our working lives, it is interesting to quantify the extent to which they are being used in conferences and meetings at present. With millennials ‘keyboarding’ virtually everything from an early age, usage is only likely to increase in the near future.”

As part of the same research, MPI asked members what the ideal length of a conference presentation by a single speaker should be, with 43.6% saying 30 minutes was appropriate. Just over 40% chose 20 minutes and 15% said 15 minutes.

Bauer added: “When I entered the industry 14 years ago, the usual conference speech was 45 to 60 minutes. This snapshot study shows that over 80% of attendees favour a 20 to 30 minute speech and I would not be surprised if this trend continues to reduce with the advance of TED-style programming and the desire for people to spend time exchanging ideas with their peers, as much as hearing from talking heads.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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