Up to 1,500 UK and international participants are expected to attend International Association for Media and Communication Conference (IAMCR) from 27-31 July at University of Leicester.
Delegates are expected to bring an estimated economic value of £500,000 to the local economy.
The event will be hosted on campus at University of Leicester with plenary sessions also held at De Montfort Hall. The bid to host the conference was secured by the University of Leicester in partnership with Leicester Shire Promotions, and is being managed by the local organising committee in partnership with Holland Alexander, Leicester Shire Promotions and the University of Leicester conference office.
The conference theme for 2016 is Memory, Commemoration and Communication: Looking Back, Looking Forward, which ties in well with University of Leicester celebrating 50 years since the founding of the Centre for Mass Communication Research.
Delegates will represent countries including: UK, Germany, Belgium, Denmark, Finland, Slovenia, Norway, Netherlands, Sweden, Switzerland, Turkey, Australia, USA, Chile, China, Qatar, Egypt, South Africa, Japan and Uruguay.
Professor Peter Lunt, chair of the IAMCR 2016 Local Organising Committee and professor of media and communication at the University of Leicester, said: “The department of media and communication is delighted to be hosting colleagues and friends from around the world as part of our celebration of 50 years of media research at the University of Leicester.”
Martin Peters, chief executive of Leicester Shire Promotions, said: “The IAMCR conference is the latest in a growing series of events that we have supported and the biggest to date. By working with the University of Leicester to secure the hosting of this prestigious international conference in Leicester, we are really cementing our position and reputation as a destination for large scale meetings and events.”