International event and exhibitions contractor GES has appointed former AEO and ESSA association man John Sanders (pictured) as head of strategic client engagement across the EMEA region.
GES says Sanders will work with clients to help develop their brand story in the face-to-face environment.
Sanders brings experience from both ‘client side’ as an event organiser and from the agency world at 2Heads.
Mark Eddy, chief commercial officer, GES EMEA, said: “It is vitally important that we continue to put the client’s needs first. GES has a formidable suite of products and services – all designed to help our customers realise their brand objectives and ambitions in the live event space. With John’s focus on this area we can accelerate the already excellent work being delivered across the company.”