Cheshire-based creative events agency the Fresh Group recently delivered the Mothercare 2016 Global Franchise Event at the Four Seasons Resort in Dubai.
The event hosted over 100 Mothercare franchisees from around the world, allowing them to network and get aligned for the year ahead.
Mothercare said it wanted to stress that it is a digitally led business, and invited Google’s director of sales Martijn Bertisen to speak on how digital was transforming the retail landscape, customer behaviour and shopping habits.
The Fresh team developed the creative theme and visual identity for the conference, which was then carried through all event assets. They also provided full technical production including the design and staging of the event and content creation.
Executive creative director at Fresh, Stuart Whittle, said: “We are delighted to have delivered our third event for Mothercare as part of our three-year contract together to support the delivery of their global internal communications strategy.”
Fresh employs 80 staff and is based in Cheadle Royal. The agency turned over in excess of £14m in 2015.