Emirates Old Trafford has launched a new website for its conference and event business, in partnership with digital agency Prodo Digital.
The online service uses a ‘perfect venue tool’ that updates in real-time as customers refine their event requirements.
The site also gives product experience by providing the user with media types, designed to answer questions identified during the buyer research process for spaces at Emirates Old Trafford.
The focus of the partners’ three-year co-operation will now turn towards generating and increasing revenue via the use of the sites.
Daniel Gidney, chief executive at Lancashire County Cricket Club, said: “We have been working diligently with Prodo over the last eight months to completely overhaul our digital presence both for the cricket and conference and events aspects of our business.
“Our new C&E website now reflects the high end, versatile spaces we offer for the market place and brings an aesthetic consistency with the new cricket site.”
Paul Earnden, head of consultancy at Prodo Digital said: “The launch of the website is just the start of our partnership with Emirates Old Trafford. We’re about to step into our next phase that will allow us to focus on increasing the revenue of both brands.”