Doing business with other cultures on September’s ABPCO roundtable

The Association of British Professional Conference Organisers (ABPCO) will focus on doing business with other cultures at its next roundtable event on 22 September.

The event, to be held at One Wimpole St, the home of the Royal Society of Medicine, will be hosted by three guest presenters who will discuss doing business in the Middle East, China and the USA.

The target markets and subjects include:

Doing Business in the Middle East – Cultural Do’s and Don’ts – led by Maris Kuklis, senior manager, MICE – UK & Europe, Dubai Business Events

Encouraging more Chinese business to come to the UK, understanding the culture of China, ensuring a smooth event – what do we need to put in place to make this happen? – led by William Brogan, catering and conference manager, St John’s College

Two different countries with a shared common language, or maybe not so common! – led by Sue Etherington, head of international sales and industry relations, QEII Centre

The roundtable will be a closed meeting and subject to Chatham House Rules.

“The events industry is a global one so, naturally, there is real importance when understanding different cultures and how to develop those international partnerships,” said Caroline Windsor, joint-chair of ABPCO.

“Maris, William and Sue will bring a huge amount of experience and know-how to the table making this an essential roundtable to attend. Britain’s decision to leave the EU only puts more emphasis on the importance of international business, so I suspect this is going to be of real interest for many of our members. It’s also important to hear from those attending about the complexities, challenges and successes they have had whilst working internationally. ABPCO roundtables are becoming must-attend events and I look forward to seeing another full session once again in September.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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