by Fingo’s Sophie Athawes
Our Surrey-based digital marketing agency Fingo recently attended Brighton SEO, the UK’s biggest digital marketing conference. This year the tickets sold out in just 60 seconds for what is a bi-annual event. Luckily our team had some and we made our way to the coast in time.
Keen to keep up with the latest industry updates and provide the most relevant services for our clients, we were excited to take in as much knowledge (not to mention fish and chips) as possible.
The day included talks from some of the most influential digital marketing experts from across Europe, including Marcus Tober, founder of SearchMetrics; renowned blogger and PR specialist Catherine Warrilow, and a wonderful keynote from web psychologist Nathalie Nihai.
As well as providing further insight to content creation, UX, social media and technical aspects of Search Engine Optimisation, Brighton SEO also offered training on all areas of paid promotion, server analysis and SEO and how you could make it work for your business.
So, what did we learn from the day?
A continued theme throughout the conference was very much user experience and the importance of businesses understanding their audience.
As discussed in Nichola Stott’s talk, ‘How user experience is driving change in search’, it is estimated that by 2020, 40% of consumers will be Generation Z and, as such, we should be working to appeal to this market.
Generation Z, born in the mid to late 90s, are appearing to be the next big thing for marketing demographics. It has been proven that they have an attention span of less than eight seconds when it comes to reading content online. Creating a wow-factor in order to maintain their interest has never been more important. They also have an average of five devices each, so it is now essential that your business is up to date on mobile visibility, desktop and relevant social media platforms.
Is your website mobile-friendly? Are you active on the appropriate social media channels? These are the big questions businesses need to be addressing in 2016.
Having had such a great day at this exclusive event with fellow digital marketing enthusiasts, we decided to give you a little taste of the day with our video diary.