The Cumberland Hotel at Marble Arch is to be converted into the capital’s first Hard Rock Hotel London, a 900-room project scheduled for completion in summer 2018.
Hard Rock International already boasts 23 hotels and 11 casinos globally and is collaborating with glh Hotels on the new venue project.
It is a site where guitar legend Jimi Hendrix once stayed and the music-inspired hotel aims to put on show some of the brand’s 80,000 historical pieces.
“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London, to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” says Hamish Dodds, chief executive officer at Hard Rock International.
“We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.”
A short walk from the original Hard Rock Cafe, the upcoming Hard Rock Hotel will stay true to the city’s musical heritage through live events featuring both local and international talents.
“With Hard Rock’s proven track record of world-class service and hospitality, combined with glh Hotels’ extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration,” said Mike DeNoma, chief executive officer of glh Hotels.