Reed Exhibitions’ World Travel Market portfolio of events for 2016 has received a 35% increase in travel trade visitors – totalling 37,651 – attending its array of events around the globe, compared to 2015.
The fourth WTM Latin America, Brazil took place at the end of March and had 5,900 attendees, which was a 5.4% increase on 2015 and a 26% increase on 2014.
The largest attendance growth of all was seen at the third WTM Africa in Cape Town, South Africa, part of Reed Travel Exhibitions’ Africa Travel Week, 6–8 April. The show recorded a 23% increase in attendees, taking the number of visitors to 3,322.
Furthermore, the 23rd Arabian Travel Market in Dubai, 25–28 April, experienced a 7% increase on ATM 2015, taking the total number of trade delegates for ATM 2016 to more than 28,000. The Buyers’ Club numbers increased by 9% (to almost 7,000).
This month has seen the launch of WTM connect Asia, in Penang, 18–20 May, an event that brought together hosted buyers and suppliers from 30 countries.
The organiser claims WTM events collectively facilitated US$7bn (£4bn) in travel and tourism industry deals in 2015 and it anticipates that more business deals will take place in 2016 as a result of the increase in travel trade visitors.
WTM London at ExCeL, 7–9 November, will be closely followed by International Golf Travel Market, which this year is taking place in Son Termens, Mallorca, 14–17 November.
World Travel Market, director, Craig Moyes, said: “The World Travel Market events that have already taken place in 2016 have been a great success. Feedback from all participant groups across all events has been universally positive.”