Russ Lidstone, former chief executive at advertising firm Havas Worldwide, has been appointed CEO at experiential agency WRG.
WRG boasts clients including Shell, adidas and Google, as well as a number of leading healthcare companies.
WRG said Lidstone’s background would be instrumental in making sure it remains at the cutting edge of experiential communications.
The agency’s chairman Ian Plummer said: “We believe Russ is the right person to lead us onto the next level. He has an enviable track record and brings not just the experience of running an international agency and leading blue chip organisations, but a genuine enthusiasm and ambition to WRG; the sort that will appeal to existing clients and a whole host of new brands and businesses that are looking for gold-standard comms.”
Lidstone added: “It’s a privilege to take the reins in what for me is the dream job at such an incredibly exciting time in the experiential industry, with more brands now looking towards using immersive creativity to drive engagement. The work WRG is already doing in this space as well as its plans to innovate, is breaking down the walls of traditional comms.
“I look forward to helping WRG build strategically innovative, commercially focused and creatively brilliant ideas- bringing together live, creative, content, and digital.”
Lidstone will divide his time between WRG’s headquarters in Manchester, its London office and its operations in Hong Kong, Philadelphia and Basel.
Lidstone takes over from David Sharrock, who continues in his post as the COO and CFO.