Live brand communications and experiential events agency, Concerto Live has rebranded as Clive– an abbreviation of Communicate Live identity. The rebrand follows the buyout of Concerto Group’s shareholding in Concerto Live by the agency’s MD and majority shareholder Nick Robinson for an undisclosed sum.
Since 2010 the company has been delivering experiential, large-scale communications events for brands including Facebook, Instagram, PlayStation, Honda Finance, BP and Virgin Media. In 2015, the agency exceeded £10m turnover.
Following the completed buyout, Clive, which employs 30 people in offices at London Bridge and in Aberdeen, is to continue its close working relationship with Concerto Group, with its portfolio of venues and event service providers becoming preferred suppliers.
Robinson said: “We have enjoyed a successful working relationship with Concerto Group for over five years. Our businesses are highly complementary and as we begin this new chapter as Clive we are committed to continuing our trading relationship, utilising its highly regarded event services as preferred suppliers for our clients’ live events.”
Sam Gill, CEO of Concerto Group added: “We’re extremely proud of the exceptional live communications agency Clive has become, which has grown from a great partnership with Concerto Group in recent years. As they begin their next chapter – we wish all at Clive every success for the future and we’re looking forward to continuing to work with them on some truly inspiring live events.”
Sean Doyle, Clive’s head of creative services oversaw the rebrand with the agency’s in-house studio and added: “When we began to think about the future of the agency, we wanted to drill down to the very essence of what we help our clients achieve; communication in a face to face environment. This led us to the name Clive because we feel it sums up exactly what we do: we help brands communicate: live.”