Farnborough International has unveiled details of its Farnborough International Exhibition & Conference Centre, a new event space at the home of aviation scheduled to open in 2018.
Officially announcing the name and design of the new venue for the first time, Farnborough International’s CEO Shaun Ormrod said, 11 May: “This is a new and incredibly exciting phase in Farnborough’s long, pioneering history. We have already established the quality and reliability of the Farnborough Airshow experience in a permanent venue. Now we are ready to take it to the next level with a state-of-the-art new facility that reflects both our aviation heritage and our modernity at the same time. I am confident that Farnborough International Exhibition & Conference Centre will become one of the foremost event venues not just in the UK but throughout the world.”
Ormrod unveiled a new logo featuring an ‘airbridge’ graphic inspired by Farnborough’s history of aerodynamics and the flow of air over aircraft wings.
Developed by the architects Terence O’Rourke, the look and feel of the structure draws heavily on Farnborough’s association with aircraft testing and development , as well as reflecting the modern-day look of local buildings such as the neighbouring Aviator hotel.
When complete, the new event space will offer 12,500sqm of exhibition space, 2,500 conference seats and 14 multiple purpose-built function rooms.
The announcement of the new venue design follows the securing of £30m in funding for the project and the recent appointment of Michael Watton as Farnborough International’s new venue director earlier this year. Watton will oversee the development and expansion of Farnborough’s event and venue business, including its existing and new event spaces.
He said: “This part of the country has long been crying out for a large purpose-built event space with easy access to London, Gatwick and Heathrow. The flexibility and scale of our existing and new event space will make Farnborough attractive to any event organiser whether it’s a membership-based conference with exhibition space or a major exhibition with a requirement for seminar or workshop space. And, with 2,500 hotel rooms now within a 15-minute drive, Farnborough will be incredibly well placed to host regional, national and international events delivered with airshow quality and a committed team.”
Work on the new venue is expected to begin immediately following the end of the 2016 Farnborough International Public Airshow which takes place from 16-17 July (Trade Show 11-15 July).