Goose Live Events, organisers of the motor racing festival Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK.
This is the first time the festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience.
The announcement was made at a special media preview event held at the Home of British Motorsport to launch this year’s event.
Nick Wigley, CEO of Goose Live Events said: “The charity already has close contact with many of the car clubs involved in the Classic and we hope that an association with our event will help accelerate the important work the charity does.”
The selection process involved an evaluation of charities that would have some synergy with the event whilst adding value to the event experience in a way that would be sympathetic to the event and its audience.
Prostate Cancer UK emerged from a shortlist of four charities invited to discuss their work and how the relationship with the Classic could make a difference to them.
Nick O’Donohue of Prostate Cancer UK said: “Men love their motors and we’re really excited to be teaming up with the Silverstone Classic. This partnership offers the va-va-voom we need to reach large numbers of car loving men and their families and raise awareness of this disease. Men can’t afford to ignore what’s going to be the UK’s most common cancer by 2030.”