Mash Media adds office* to growing event portfolio

CN publisher Mash Media, organiser of International Confex and The PA Show at Olympia London, has expanded its event portfolio with the acquisition of the office* show from Diversified Communications, for an undisclosed sum.

office* was launched by Diversified seven years ago, quickly establishing itself as an important event of the year for PAs and office managers. The event has high profile keynotes, a comprehensive seminar and education programme, as well as the centre piece exhibition, which regularly attracts over 150 companies.

Commenting on the sale, Carsten Holm, MD of Diversified said: “office* is a great event, which regularly attracts over 4,000 PAs and office managers who come to network, learn and to talk to potential suppliers. Organising events has always been an important part of their job function, so we were not surprised when Mash launched The PA Show alongside Confex last year, as there is significant synergy between the two events. I’m really impressed with what Mash have done with Confex since taking it over a couple of years ago and I think that a co-locate between office* and Confex, in what will be a perfect date line, makes so much sense and will enable Mash to develop the show to its fullest potential.

“We are incredibly grateful for all the support we have had from partners, supporters, exhibitors and visitors over the years and look forward to seeing the show continuing to grow in importance under the guidance of the Mash Media team.”

Mash Media MD Julian Agostini said he was “delighted” to add office* to Mash Media’s growing event portfolio: “We’ve worked hard to get Confex back to its best and I think anyone who visited the show this year would agree that Confex is once again an absolute must-attend industry event. Without doubt, office* adds another important dimension to the show, making it even more compelling for both exhibitors and the PA and office manager community to visit. We already know this community well and look forward to taking over office* and bringing it back to Olympia in a perfect dateline.”

office* closes its 2016 edition 12 May at Excel London and next year’s show will take place alongside International Confex and Event Production Show on 1-2 March 2017 at Olympia London.

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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