‘Live’ by Association, as ISES rebrands to ILEA

The International Special Events Society (ISES) has officially changed its name to the International Live Events Association (ILEA), and so now avoids unfortunate pronunciation confusion with the Islamic State terrorist group.

The change was announced via a video broadcast on 2 May, presented by the association’s international president Jodi Collen CSEP (pictured).

The name change, the association claims, reflects the “now fully global nature of the association and the more relevant term of ‘live’ used by its members to describe the wide range of events delivered”.

A wider roll out of the brand will encompass a new logo, website and marketing collateral.

Collen explained: “The world has changed phenomenally since the International Special Events Society was founded in 1987 and our industry has always kept up and changed with it. This is the culmination of a process that began several years ago and that will continue as our association continues to evolve.

“We are known by our global members and partners as the live events industry. ‘Live’ is quite simply the best way to express and communicate in one powerful word the fantastic energy and clarity that live events, no matter what kind, bring to human communication.”

She added that the change from ‘Society’ to ‘Association’ was “equally as important– it is the crux of what ILEA is about. We’re more than a ‘Society’, we’re a close-knit ‘Association’ of like-minded people working together through trust and commitment to purpose.

“This is a massive opportunity for us as an association and the beginning of a very exciting time in our history.”

The ISES UK branch will now be known as ILEA UK – part of the International Live Events Association.

The new ILEA website is now live www.ileahub.com

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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