Event caterer Lime Venue Portfolio is launching a new brand identity, website and marketing collateral, following months of research and focus groups with event planners.
Since launching in 2008 LVP has grown an 86-strong portfolio of unusual venues, hence the new brand slogan ‘Unusual Venues, Unique Experiences’, says LVP head of marketing Richard Kadri-Langford. He adds the aim is “to use our refreshed identity to help explain the value of what we do for the industry and to continue in our mission to represent and promote the very best meetings and events”.
The new identity will be most visible in the group’s new website which will allow event professionals to access information about the venues they are interested in, and is built to be accessible across multiple devices. Organisers will have the option to contact venues directly through the site, or to get help from the group’s central sales team.
“Our research identified that great imagery, clear capacity charts, detailed location and travel information, and the ability to download brochures and floor plans are really important for organisers,” adds Kadri-Langford.
LVP includes racecourses, zoos, sports stadia and venues such as Alexandra Palace and The Cutty Sark in its portfolio. The most recent additions are the Churchill War Rooms, IWM Duxford and IWM North.