Excel London puts its stamp on hospitality brand

Excel London and its official caterers Levy Restaurants UK (LRUK) have launched a new catering marque, ‘Excel London Hospitality’, which, the partners say, represents “a modern vision of venue hospitality, putting food and drink at the heart of the visitor experience”.

With hospitality at Excel formerly coming under Levy’s ‘Leith’s’ event catering family, the new branding presents all services as fully integrated into Excel’s core offering.

Excel London Hospitality will offer food and drink services including gala dinners, bespoke event restaurants, stand catering, and retail catering both in-hall and in Excel’s central Boulevard.

The retail offering has seen large-scale developments at the venue over the past 12 months, with the development of new in-house brands complemented by a range of high-street names.

New food and drink concepts open in the venue include ‘The Bridge’ table service American-style restaurant, bar and linked express ‘Burgers & Dogs’ outlet. Designed to encourage visitor dwell time, The Bridge is open for table-service breakfast and lunch and can be used for exhibitor parties and post-show entertainment.

Excel’s postcode and location in the historic Royal Docks are also showcased at Excel by ‘E16’, an artisan coffee shop and working bakery championing small batch artisan production and providing bread and patisseries throughout the venue.

Throughout spring and summer 2016 the venue will see a number of new restaurants open, including ‘white label’ units, which can be themed and tailored to individual event audiences and a sports bar.

James Mark, executive director at Excel London, says: “The launch of the new Excel London Hospitality brand reflects Excel’s vision of food and drink as an integral element in achieving successful event outcomes… By investing to create exciting new spaces and concepts we are enhancing the visitor experience and helping both event organisers and exhibitors to achieve their objectives.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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