Marcus Naef has joined The Live Group, as the agency bolsters its corporate communications team. The former head of business development at Grass Roots Meetings & Events brings 15 years’ of event industry experience to his new role at the Kingston-Upon-Thames-based agency, including nine years as corporate sales director at MCI UK.
“Effective communication is the catalyst that drives positive behavioural change,” says Live Group CEO Toby Lewis. “Ultimately it brings about success at every level within an organisation. Our appointment of Marcus will help us apply our guiding principles to internal comms to an even larger section of the corporate market.”
Naef added: “The Live Group’s competitive advantage lies in its agility. We’re not overloaded with top-heavy processes, people and red tape…We’re not driven by hierarchy and we all chip in. Sharing skills and ideas allows us to think more laterally and offer something unique.”