#eventtechLDN gets with the London Tech Week programme

Event technology is recognised this year for the first time as an explicit strand within the official programme of London Technology Week.

The event takes place 20-25 June in the capital and organisers again expect to attract thousands of international business visitors to a multi-track and multi-site event experience.

Supported by UBM and London & Partners, the #eventtechLDN initiative features seven events over a three-day period. From fun, education to networking, the content of the event technology series is aimed specifically at event professionals and marketers, say #eventtechLDN organisers, James Morgan, founder of Event Tech Lab and Maria Schuett, creator of the event tech conference Meet the Future @CentralHall.

London Technology Week attracted 40,000 attendees in 2015, with over 7,000 of them being marketers and the #eventtechLDN initiative has launched a dedicated website to attract event professionals to London Tech Week. Sponsored by International Confex, http://www.eventtech.london/ gives a comprehensive diary overview of all event technology events, locations and partners.

“London is fast becoming the global hub for event technology innovation and business,” says Morgan. “The events that have been organised by internationally recognised brands, as well as start-ups, are aimed at educating, increasing technology adoption and offering event professionals and international marketers opportunities to network and reinforce the necessity of ‘designing in’ appropriate technology strategies into events”.

The events schedule kicks off on Tuesday 21 June, with the BDO Breakfast Briefing at BDO offices in Baker Street. The partnership event between BDO, Eventbrite, Zimovi and new streaming technology innovators Ginicam will provide insights into how events can be taken online using live streaming and analysed using video tracking technology.

At 2pm on the same day Event Tech Talks, the brainchild of AMP Events – creators of Event Tech Live – are inviting event professionals and marketers to a series of panel discussions at KPMG Tech Growth’s new co-working and event space Huckletree, in Finsbury Square. The event will see three panel sessions – covering social media, attendee experience and technology and technology strategies for events – recorded in front of a live audience.

The day finishes with Event Tech Lab’s Open Office session – also at Huckletree – where six new technology companies present their latest #eventtech. Graeme Barnett, show director of ibtm World will be launching the ibtm Tech Watch start-up competition, and the finale of the evening will be the lab’s popular #CocktailHack. Attendees will have the opportunity to team up and create the celebratory London Tech Week cocktail.

Wednesday 23 June starts with Guidebook’s app building workshop in Portland Place and Roger Garside, consultant IT manager for Nautilus International, will talk about their move to paperless meetings and how it has enhanced their events.

The London Transport Museum is the venue for an afternoon on how brand engagement is evolving and the day culminates with Cvent’s Summer Party at Belgraves London hotel.

While on Thursday 23 June, Sli.do hosts a lunchtime education session at Headspace in Hatton Garden.

To register for one or all of the events during London Tech Week, visit http://londontechnologyweek.co.uk/ or for specific events industry content go to http://www.eventtech.london/ Further information: info@eventtech.london

Event Tech London is a non-for-profit alliance of professionals and companies that aims to promote individual events under the common Event Tech London brand alongside the general listings of London Technology Week.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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