Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10-mile walk for pancreatic cancer charities.
The walk, taking place on 3 June, will see event professionals trekking the 10 miles from the home of Arsenal Football Club, the Emirates Stadium, to the home of Chelsea Football Club, Stamford Bridge, through two of London’s parks, Hyde Park and Regent’s Park.
Howard’s Way Walk was created in memory of event professional Howard Kerr after he lost his battle with pancreatic cancer and after the tragic passing of Jim Harding, head of premium sales and hospitality at Arsenal FC, from the same disease in 2015.
Last year, event professionals taking part in the Howard’s Way Walks raised over £17,000 for Pancreatic Cancer Research Fund and Pancreatic Cancer UK.
Nick Grecian, managing director of Gallowglass and brother-in-law of Howard Kerr, said: “Each year 9,000 people in the UK are diagnosed with pancreatic cancer. Of those, only 3% survive five years. It has the lowest survival rate of all cancers.
“I am so proud of what we have done so far with Howard’s Way Walk to address earlier diagnosis and I know on Friday 3 June the event industry will help make a real difference.“
Carlo Zoccali, meetings and events manager at Arsenal FC, said: “We lost our colleague and friend from pancreatic cancer and we are honoured to be supporting Howard’s Way Walk in Jim’s memory.”