AV decisions no longer driven by price, says Church House Westminster

According to a survey carried out by Church House Westminster, an event organiser’s decision on AV services is no longer driven by price.

The Westminster venue asked 87 of its clients what was important to them when choosing AV. The results revealed that only 34% base their decision on price, compared to 42% when Church House asked them the same question in 2013.

There is an increase in the number of organisers using in house AV services and technology – 45% will choose this option, a small increase compared to the 42% two years ago.

Event planners using an external AV agency has remained relatively static – 14% compared to 15% in 2013.

Church House Westminster’s GM, Robin Parker, said: “The results of our latest survey compared to the one we carried out in 2013 are very interesting. Whereas price was previously one of the main driving forces in the decision-making process, it appears that event planners are now focussing on what is important – having the right AV for the event and meeting their audience’s needs.”

Emily King

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Emily King

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