Trailblazers look to deliver event talent pipeline

The Trailblazers Industry Advisory Board (TIAB) is attempting to define the shape of apprenticeships in the events industry.

The group, made up of senior agency heads, recruitment specialists and industry associations, met on 5 April, to discuss establishing a programme that could better enable event companies to employ apprentices, before the end of 2016.

The meeting followed acceptance of the group’s Events Industry Standard for apprenticeships earlier in 2016.

“We’re now in a position where we have an accepted standard for apprentices, developed by the events industry,” said Mark Riches (pictured), chair of TIAB.

“We had a room full of senior event professionals with a clear idea on the core skills they need from employees. During the meeting we were able to clearly define how it will be delivered and assessed, and we’re confident event companies will be in a position to take on apprentices in 2016.”

Liz Thomas Young, Standard Development Board member and head of event recruitment at Regan & Dean, talked through the development of the standard and asked the meeting to debate, discuss and then feedback on the proposed plans for the programme.

This focused on three key areas: Who will assess the apprentice? How will the candidate be assessed (including the frequency of assessment); and, what quality assurances could be put in place?

Details of the final assessment criteria will be announced by the group later in the spring. The initial findings are now to be collated into a submission to government.

Jason Holt, chairman of the Apprenticeship Stakeholder Board, and CEO of Holts Group, said: “This isn’t about CSR, this is about creating a talent pipeline.”

Emily King


Emily King

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