Peter Torbet is director of product innovation for Acentic, hospitality and communication technology
They say that a picture is worth a thousand words and with Microsoft’s ‘Attention Spans’ study last year proving that humans have a shorter attention span than goldfish this expression couldn’t be more pertinent in 2016.
So what does this mean for conferencing?
‘Engagement’ has long been the buzzword for event planners. In order to engage and captivate delegate’s attention, it is vital for venues to have the best facilities in order to create unique and exciting experiences.
To make events truly engaging, how can you extend the conferencing experience beyond the conference room?
Well, with the latest conferencing technology, venues can ‘reach out’ to the delegate before, during, and after the conference has finished. Multiple conference packages can be designed in the build up to the conference and provide the opportunity for guests to soak up information from the comfort of their bedrooms. Last minute updates, incentivising competitions, feedback forms and menu options, all this and more can be communicated directly to the delegate, sent straight to in-room TV’s through customised portals.
Not only are these touches engaging, but they also offer the ultimate goal of personalisation.
With screens at the very heart of conferencing, it is vital that venues are equipped with the best conferencing tools in order to manage all screens seamlessly. This way venues can centrally control each screen and pull together all the projections, applying fully customized conference themed welcome screens and tailored on-screen directories. The possibilities don’t end there though: displaying live social feeds, video-conferencing and audience polling tools can also contribute to the enhanced conference experience.
Armed the right tools and state-of-the-art screens, venues can facilitate an environment where conference organisers can truly connect with their delegates. Safe to say that with attention spans getting smaller and smaller, a venue that can offer truly engaging conferencing experiences is a venue that will live on to meet the needs of future conferencing.