Sporting chance for new association following Lausanne SportAccord Convention

London & Partners and EventScotland’s representatives were among delegates of cities, regions and countries on a working group at this year’s SportAccord Convention in Lausanne, 17-22 April 2016, that agreed to push forward the idea of forming an international association of event hosts.

A convention working group had been investigating the feasibility of forming an organisation for ‘not-for-profit’ investors to share knowledge of hosting international events.

Representatives provided feedback on different models of how destinations could share knowledge and generate greater long-term social and economic benefit from hosting events. A working group will now go through the feedback and develop a plan to formalise co-operation between destinations.

Members of the working group to date include:

  • Auckland Tourism, Events and Economic Development
  • Canadian Sport Tourism Alliance
  • EventScotland
  • Fáilte Ireland, National Tourism Development Authority
  • London & Partners
  • Los Angeles Sports Council
  • New Zealand Major Events
  • Sport Event Denmark
  • USA National Association of Sports Commissions

Iain Edmondson, head of major events at London & Partners said: “The very productive session at SportAccord Convention has again demonstrated the benefits of sharing experiences of hosting events. By working together I believe all investors in major events will generate greater long-term value, whether they are public bodies, rights-owners or commercial sponsors.”

“Sharing knowledge of hosting events is very important and co-operating with other hosts in a trusted environment will benefit all of us,” said Lars Lundov, CEO of Sport Event Denmark.

And Paul Bush OBE, VisitScotland’s director of events, added: “Events and tourism have a hugely beneficial symbiotic relationship and this initiative can only do good for the industry.”

Rick Traer, CEO, Canadian Sport Tourism Alliance said learning from colleagues around the world would make for a very productive partnership. “Our cities will reap the benefit of knowledge from other countries, and sport tourism will continue to be a vital and vibrant part of our economy.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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