Principal Hayley launches consolidated rewards programme across brands

Hotel and conference centre provider Principal Hayley Group has launched a new consolidated UK conference, training and events loyalty programme, Showtime Rewards.

The scheme aims to unite the company’s three hotel groups – PH Hotels, De Vere Venues and Four Pillars Hotels – under one rewards platform and promises greater rewards for both agents and corporate meetings and events bookers.

Showtime Rewards allows client to earn and redeem points over 45 locations across the UK, as well as further incentives from new partners including Apple.

Under the scheme, event bookers can earn one point for every £1 they spend across the group, with no minimum event value and with each £1,000 equating to £10 of rewards which can be redeemed against gifts, experiences and shopping vouchers. Planners are also promised free cinema tickets for every meeting and event enquiry across all three brands.

Ian Conder, group sales director for De Vere Venues, PH Hotels and Four Pillars says the launch of one streamlined loyalty system “recognises the added value we bring as a group”.

Clients of the individual group loyalty schemes, PH Festival from PH Hotels, Agents Lounge from Four Pillars Hotels and Showtime from De Vere Venues, were automatically transferred to the new platform from 1 April 2016.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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