Meeting Professionals International (MPI) is to use event tech provider DoubleDutch’s technology to power five of the association’s conferences over the next three years, including the World Education Congress (WEC) in Atlantic City, New Jersey, this year and in Las Vegas in 2017 and Indianapolis in 2018, as well as the European Meetings and Events Conference (EMEC) 2017 in Granada, Spain.
“We couldn’t be more excited about our collaboration,” says Lawrence Coburn, CEO of DoubleDutch. “We’re excited about gaining exposure to and learning from MPI’s vibrant global community of meeting and event professionals.” The DoubleDutch platform, he added, would offer the MPI global community access to a full suite of mobile event capabilities.
The association says its collaboration with DoubleDutch should provide exhibitors and sponsors with a way to measure the impact MPI events have on their bottom line.
“Two years ago, we decided to embrace mobile technology instead of producing a printed guide for our events and we haven’t looked back since. MPI conference attendees expect our event app to provide an intuitive, robust and seamless user experience and we believe the DoubleDutch platform has the functionality to do just that,” said Matthew Marcial, senior director of events for MPI.
The partners hope MPI’s event sponsors and exhibitors will also be able to uncover new revenue streams and gain exposure through features including promoted posts, profiles, push notifications and more.
DoubleDutch was founded in 2011 and provides mobile applications and performance analytics for events, conferences, and trade shows for 1,500 customers including Forbes, Freeman, Novartis, Nationwide, SAP and UBM.
DoubleDutch was recently named among Deloitte’s 500 fastest growing companies in North America.