Agencies Maritz Travel and Experient have become part of an over-arching parent brand company, Maritz Global Events.
The new brand repositioning was announced at IMEX in Frankfurt this week.
“We believe the name, Maritz Global Events, more accurately reflects who we currently are as a company and where we are going in the future,” said David Peckinpaugh (pictured above), president, Maritz Global Events. “Maritz Global Events effectively and efficiently brings together the industry-leading power of Maritz Travel and Experient. This alignment ensures we collectively and consistently deliver exceptional event experiences to our clients and their guests anytime, anywhere.”
The management said creating a strong parent entity would give the companies more competitive and industry advantages, allowing them to showcase collective offerings and capabilities, including buying power and their distinctive approach to global events solutions.
“This brand is a recommitment to our clients, our partners and the industry that Maritz Global Events – along with its divisions Maritz Travel and Experient – is a major global player and will continue to be in the future,” Peckinpaugh said. “By strengthening our global position through this brand alignment, we will be able to better advocate on behalf of our clients throughout the industry.”
Maritz Travel and Experient will not be changing the way they operate or deliver services to the market, Peckinpaugh underlined. As divisions of Maritz Global Events, Maritz Travel and Experient are to remain focused in their respective market sectors.
Maritz Travel primarily serves the corporate market, while Experient focuses on serving associations, tradeshows, government, sports and enthusiast markets, as well as others. Each division will adopt a parent company identifier in its name: A Maritz Global Events Company.