Inside Inntel

Inntel’s 2016 report on ‘Meetings and events, accommodation and travel’ has plenty of food for thought

Inntel’s MD Douglas O’Neil claims the meetings and business travel industry is growing, judging by the results of his agency’s Industry Report for 2016.

The report claims that an amalgam of the agency’s own research, together with a welter of other industry research indicate this trend, as well as showing that 52% of room bookings are now placed online, that there has been a 19% increase in low cost airline bookings and an 8% in increase in travel spend by customers.
Inntel reports its own customer room bookings were also up 8% last year.

The agency’s clients also increased their M&E spend by 12% year on year, while the actual spend per event had increased by just 1%, according to the new report.

The Industry Report also points to collated industry data showing a significant rise in the total number of external meetings held and 61% of business events being now held in hotels.

A YouGov survey quoted in the report claims 43% of UK workers regularly attend meetings that start late or overrun, with 45% of respondents reporting meeting delays and interruptions due to technology issues, so maybe there is something to be addressed there.

And, the report says, in the rush to provide us with leading edge meeting facilities, some venue providers have overlooked the qualities that made their old-fashioned meeting rooms such productive places to be: daylight, for example, fresh air and quiet.

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