Meetings industry professionals are celebrating today (14 April) the importance of face-to-face contact and the impact of business events with a set of initiatives for the first Global Meetings Industry Day (GMID).
GMID is the idea of the Meetings Mean Business Coalition in the US which is joining forces with the Convention Industry Council (CIC) and other industry partners to host advocacy events and rallies.
The IMEX Group is not only showing support but its team has also contributed to the Day’s anthem.
Carina Bauer, CEO of the IMEX Group commented: “Global Meetings Industry Day is a great innovation and we are delighted to support it wholeheartedly. In fact some of our team played a small part in the online song writing process as one of the many groups around the world who contributed to Song Division’s Global Meetings Industry Day Anthem.”
The International Congress and Convention Association (ICCA) is encouraging its worldwide membership to jon the GMID global campaign and has started a campaign to identify ‘Meetings Mean Business’ equivalent slogans in every language used by its members.
ICCA CEO Martin Sirk, said: “This year is just a start, by 2017 GMID, we hope to have every language covered, and, we can then also encourage all members to share their local advocacy campaigns whenever they take place, using GMID itself as a platform for further communication and sharing of success between countries.”
Business Events Sydney (BESydney) led the global celebration of the inaugural GMID ahead of the rest of the world, ringing in the day with a digital campaign aimed at highlighting why meetings matter.
“When an international conference is held in a city, we know there are far more reaching benefits than the tourism receipts,” said BESydney CEO, Lyn Lewis-Smith.
“Business events are about attracting global talent, the transferring of knowledge, international collaboration, encouraging foreign investment and stimulating innovation.”