The Conference Centres of Excellence (CCE) marketing consortium is to rebrand to become ‘Venues of Excellence’.
The 30-strong marketing consortium says it is taking a “strategic step to broaden its footprint within the wider hospitality and events sector to maximise value for its members and clients”.
Stuart Websdale, chairman of the consortium, said the board had reviewed the positioning of the brand. “Our goal is to expand the reach of our membership because we recognise the diverse range of venues delivering excellence goes beyond ‘conference centres’ only, to include other quality-driven venues,” he said.
Websdale added that the goal was to grow the organisation to 50 members by 2020.
New venues recently joining the consortium include The Lensbury four-star hotel at Teddington Lock, Manchester Conference Centre and Yarnfield Park in Staffordshire.
“Many of our members are independent players with a shared quality ethos and vision,” said Websdale.
“What we offer is sharing of good practice, idea exchange and benchmarking to drive quality and to deliver excellence to our end users.
“We view this re-branding as an opportunity for other quality, like-minded venues to come together under one umbrella to provide a targeted solution for discerning buyers.”
Before joining the consortium, venues have to meet stringent criteria in terms of quality, facilities, accommodation and customer care.