David Vaughton, director of venues for EEF Venues and newly appointed member of the mia Executive Board shares insight into how the association’s Accredited in Meetings (AIM) accreditation can impact on business performance.
1. Going through the AIM process can help to identify gaps in the customer journey to maximise the customer experience.
2. It fuels continuous improvement because being regularly audited and assessed prevents complacency.
3. It encourages you to set and meet higher standards and shows your customers a commitment to compliance.
4. AIM accreditation offers reassurance to your buyers because it is a respected industry kite-mark of quality.
5. It offers the credibility of being aligned to a highly respected trade body and industry voice.
6. It drives a culture of aspiration and innovation.
7. It supports staff engagement and motivation.
8. It offers a framework to establish objectives, needs, systems and analysis.
9. In-depth auditing challenges you and your teams to supply evidence of good practice.
10. It helps to sharpen your strategic objectives, from market placement and service delivery to top and bottom line performance targets.