Destination Management Organisation Experience Oxfordshire has welcomed Stagecoach, Bicester Village and B4 as new ‘Ambassador Partners’, the top level of partnership open only to businesses prepared to make a substantial investment in the project.
A Bicester Village spokesman said the company was “delighted to be an Ambassador for Experience Oxfordshire and looks forward to embracing this role. By working together we hope to bring out the strengths in each other’s regional and international reach and engage visitors and shoppers alike”.
Martin Sutton, MD for Stagecoach in Oxfordshire, a company employing 500 people in the county, said: “We are excited about the future as an Ambassador. Experience Oxfordshire delivers many opportunities for us as a local and intercity bus and coach operator and as the city grows and builds on its strengths we are looking forward to welcoming more visitors and local residents to experience the delights that our city and county have to offer”.
Local business magazine B4’s chief executive, Richard Rosser, encouraged other Oxfordshire businesses to get involved in the DMO. And Hayley Beer-Gamage, chief executive of Experience Oxfordshire said: “Experience Oxfordshire Ambassadors are the driving force behind the future development of the DMO in Oxfordshire. We are, therefore, delighted that three very influential Oxfordshire businesses have all made the additional commitment to become ambassadors. They all bring incredible insight and experience from their respective areas of the visitor economy, and they will further strengthen our Ambassador Partner network”.
The three new corporate ambassador members join a list that includes Great Western Railway, Hedges Law, the Oxford Bus Company, Blenheim Palace, Oxford City Council and Oxfordshire County Council.
Oxfordshire welcomes 26.7m visitors a year who spend £1.86bn in the local economy, which in turn supports over 32,000 jobs.