Reed strikes ‘TECH Collective’ chord for Nashville show

Reed Travel Exhibitions’ ibtm america 2016 show, which takes place this year at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, in June, will see a TECH Collective area for start ups to showcase their products in front of hosted buyers.

Partnering on the project with Reed is DAHLIA+ who will set up the TECH Collective as part of the show’s Central Hub.

Event director Jaime McAuley says: “The Central Hub is one of the busiest and most popular areas on the show floor, where exhibitors and hosted buyers can attend education sessions on technology and digital marketing topics… and network with industry peers”.

Selected exhibitors will be provided with pods within the TECH Collective where they will be able to conduct demos throughout the show.

“Technology is one of the fastest growing sectors within the meetings and events industry and this means that meeting professionals are always playing catch up,” McAuley adds. “This year we wanted to shine a spotlight on the top start-up tech companies attending our event and provide them with an opportunity to show the industry what they can do in person. The TECH Collective will provide a great educational platform for everyone to learn about the latest technology solutions as well as allow our hosted buyers to touch, feel and play with potential business partners products.”

Dahlia El Gazzar, Tech Evangelist at DAHLIA+, says: “I commend ibtm america for giving the space and time within their event to focus on emerging tech and digital marketing solutions… We strive to bridge the gap between all these new solutions and showcase how event professionals can capitalise on implementing these ‘new’ ways of doing great events.”

The show’s Central Hub will feature education sessions on hot topics in technology led by thought leaders within the meetings industry, and BYOD (Bring Your Own Device) areas that will resonate with current trends within the industry.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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