Legend Holidays & Events has appointed Clare Morton to a newly created position of director of events.
Morton joins from Mint Event Management, which she co-founded in 2004, and where she helped develop three operating areas of testimonials, charity fundraisers and corporate events.
Over the last decade Morton delivered sporting events around the world, with a particular focus on rugby, cricket and football, and brings a significant list of corporate contacts to Legend’s fast-growing events team.
Prior to setting up Mint, Morton spent six years in The Economist’s Hong Kong and London offices, where she managed political conferences and economic-focused roundtables across Europe and Southeast Asia.
Legend MD Caroline Ayling said: “Clare Morton brings a wealth of experience, creativity and leadership to the Legend events division. Having worked closely with Clare over the last four years, we’re proud and excited that she will be joining the Legend team full time from April. We know that she will be instrumental in growing our high profile work in this area, from this July’s family-focused Vitality SportFest and our signature dinners to tailored experiences, adding even greater value to our events in the process.”
The Legend’s events division was shortlisted in the ‘Best Entertainment Experience’ category at this year’s BT Sport Industry Awards and is known for its signature behind-the-scenes evenings with some of the biggest sporting names. Last year Legend held the first-ever changing room dinner for 50 people at Cardiff’s Millennium Stadium. Hosted by rugby legends Scott Quinnell and Will Greenwood, the event proved so successful that the operator will hold a similarly exclusive and inaugural event in the Wembley changing rooms a few days before the FA Cup Final in May.
Established in 2010, Legend has evolved from a family travel company, into family events and festivals as well as corporate events.