How to make a dry subject captivating

By Ben Cole, founder and MD of Inspired, a creative live experience agency

I believe there is no such thing as a dry subject – any content can be made to be exciting, dynamic, and memorable – it’s all about how you go about delivering it to your audience that makes the difference.

Rather than merely presenting facts and figures in a standard presentation format, take your subject matter and turn it into an experience that relates to the audience you are going to be talking to.

Here’s a few tips to get you started.

Tell a story
Storytelling has the potential to help make a presentation come alive for the audience and therefore they are more likely to remember what you spoke about long afterwards. Become the narrator of your own story and take your audience on a journey of discovery rather than disinterest!

Never use words when a picture will do
As they say, a picture can tell a thousand words. So it goes without saying that images can really help to grab the attention of an audience. Video clips are also great tools to make a specific point come alive, provoke a reaction or change the mood.

Keep it simple
Dry subjects can often be complex, so it’s best to keep things simple. Avoid jargon and strip out over complex facts and theories. Present only what the audience really needs to know.

Tell a joke
Humour is a great tool to grab people’s attention. Adding a few laughs into your presentation can break the ice, change the atmosphere and create a lasting memory.

Stimulate interaction
Don’t just present to the audience for the whole session – encourage them to get involved, too. They are far more likely to remember what you’ve been talking about if they can also describe it or interact with it.

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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