Confex panel unveils five point charter as part of business extension talks

A special discussion on the partnership between venues, destinations and buyers took place as part of International Confex’s Association Events Forum programme 2 March and unveiled a five point charter for the industry.
The charter includes:
1. Encourage total engagement
2. Maximise delegate conversion
3. Create financial opportunities
4. Enhance social itinerary
5. Ensure quality, safety and security
The panel, which presented an interactive Q&A format, was made up of Caroline Mackenzie, director of association Services at Zibrant, Southport Conferences’ Business tourism development officer Sammi Rudge and Enda Rylands, general manager of the Ramada Park Plaza, Southport.
“It has been very powerful to be able to openly discuss how business extension can become a source of growth for association meetings,” said Rudge. “We hope that the debate and our points have offered greater insight into the opportunity that business extension presents to event organisers as well as destinations and venues.”
International Confex Day 2 opens at Olympia London, 3 March 2016. Visit:

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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