Cardiff’s Orchard Events produces performance for world football governing bodies

The Cardiff-based Orchard Media and Events Group produced the 130th Annual General Meeting of the International Football Association Boards (IFAB), in Cardiff recently, which saw the first public engagement for new FIFA President Gianni Infantino.

Orchard were commissioned by this year’s hosts, the Football Association of Wales, to create a business environment for the AGM, a press conference, hospitality and entertainment for delegates and partners throughout the weekend. The AGM proved historic, with a landmark decision to pave the way for the introduction of live experiments with video assistant referees in football.

The meeting was held at the five-star St David’s Hotel & Spa on the waterfront of Cardiff Bay, with a dinner on the first evening at the National Museum Wales in the city’s Edwardian Civic Centre, and there were trips for the delegates’ partners to nearby Llanerch Vineyard and the Norwegian Church on the waterfront, where the storyteller Roald Dahl was Christened 100 years ago.

Orchard chief operations officer Matt Wordley said: “Orchard produced the event in 2011 when Wales last hosted the IFAB, and we were thrilled to be involved again, particularly at a very successful time for Welsh football, and as the first event for the new FIFA President.

“It’s been a challenging project, but we have a great team here, and delegate feedback has been terrific. It shows just what Wales can do on the international stage.”

The AGM, chaired by the President of the Football Association of Wales David Griffiths, also saw the most substantial revision of the Laws of the Game get the green light plus key outcomes on other agenda items including ‘triple punishment.’

Orchard clients include the Welsh Government, Tata Steel and Western Power Distribution.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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