VisitBrighton ambassador network secures ATLAS Collaboration conference

VisitBrighton Convention Bureau’s ambassador programme has resulted in a new two-day event win for the University of Sussex. Dr Iacopo Vivarelli, a local expert in the field of physics, used his connections to secure the ATLAS Collaboration, 13-15 April.

The conference will host keynote speakers and workshops at the University of Sussex campus and an evening dinner at the Hilton Brighton Metropole Hotel.

ATLAS is one of the experiments along the Large Hadron Collider, the world’s most powerful particle accelerator, which managed to secure, among other things, the discovery of the Higgs boson in 2012.

More than 3,000 scientists from 40 countries work within the ATLAS Collaboration. The ATLAS SUSY workshop in Brighton will see the participation of a part of the collaboration whose research focuses on a theory named Supersymmetry. Organisers expect the two-day event to attract up to 200 delegates and bring a boost of £135k to the local economy.

The bureau’s ambassador programme has been running since 2006 and VisitBrighton’s conference sales executive Lynn Trapano who has helped develop the ambassador scheme, said: “Brighton has a wealth of academic and business professionals living within and on its doorstep and this is a prime example of how working with them can prove fruitful for the city overall. The ambassador scheme is about spreading that message through those who are able to speak about its highlights from personal experience.”

Dr Vivarelli, added: “I’ve lived in Brighton for three years now so I know how the city works and am able to speak knowledgeably about the place and its benefits for conference organisers. We were competing with two other locations in Switzerland (Bern) and Germany (Freiburg) but the charm of the city along with easy international access through Gatwick airport and the high value placed on the scientific research done at Sussex University, all helped to make Brighton the preferred choice.”

CN understands that the vote among the members of the ATLAS collaboration, Brighton collected approximately half of the preferences (the other two destinations sharing the other half).

Brighton has been named by Tripadvisor as one of its top 10 destinations in the world on the rise in 2016

Similar ATLAS events (ATLAS SUSY workshop) were in Amsterdam (2013) and Oxford (2014). There wasn’t an event in 2015.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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