Singapore Exhibition & Conference Bureau to bring Virtual Reality to Confex

The Singapore Exhibition & Conference Bureau (SECB) is set to demonstrate its technological proficiency at International Confex 2016 by exhibiting its virtual reality experience. The 360-degree experience transports users to the heart of the vibrant city-state.

The virtual reality experience is created by a ‘sphere’ of video content, shot on several cameras and then edited together, to place users right into the middle of the action. This is brought to life through a VR headset, filling the user’s entire field of vision, tracking head movements with a gyroscope, orientation sensor and accelerometer. This creates the illusion of reality and tricks the user’s brain into feeling like they are actually there.

SECB’s attendance is demonstrative of the fact that the business travel sector is a key contributor to the tourism market in Singapore, with 3.2m visitors in 2014 contributing an estimated S$5.2 billion (US$3.7bn) to its economy.

There are many reasons why Singapore is the ideal destination for international business travellers, with it providing a conductive platform to achieve success through a dynamic environment underpinned by vibrant knowledge.

Singapore’s popularity amongst the business travel community has increased in recent years, seeing Singapore receive accolades including, Asia’s top convention city – International Congress and Convention Association Global Rankings 2014; Top international meeting city – Union od International Associations Global Rankings 2014; and Best BT MICE city 2015 – TTG travel Awards 2015.

Singapore’s global trade and communications networks provide market access and trade flows to Asia Pacific and the world. It is also one of Asia’s main air, sea and telecommunications hubs with market access to some 4bn people within a 7-hour flight radius. The pro-business environment sees a presence in Singapore from more than 7,000 multinational companies.

Emily King


Emily King

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