By Zoe Ward, Meetings and Events Sales Manager at Lord’s Cricket Ground
We all know the importance of breakfast as part of our daily diet but the reality is that four out of 10 British adults regularly skip breakfast at least once a week.
Breakfast provides the body and brain with fuel after an overnight fast and without breakfast our bodies are running on empty. Apart from providing us with energy, breakfast foods are good sources of important nutrients such as calcium, iron and B vitamins as well as protein and fibre. The body needs these essential nutrients and research shows that if these are missed at breakfast, they are less likely to be compensated for later in the day.
At Lord’s we have introduced light, healthy breakfast options for our delegates to ensure they get the nutrients they need to keep them alert until lunchtime.
Our breakfasts include fruit yoghurts and fruit skewers, raspberry and coconut water drinks and organic winter porridge for those cold mornings. The healthy breakfasts help to improve the concentration and performance of the delegates attending our sessions and give them more strength and endurance to engage in any physical activity during the day.
We have found that delegates expect more than a biscuit and cup of coffee to keep them going until lunchtime and have received great feedback so far from those choosing our breakfast offerings for their events.
Lord’s is fully behind National Breakfast Week, 24 – 30 January 2016, and encourages all our delegates to join us in enjoying a healthy breakfast to start the day as we mean to go on.