Innovation Enterprise empowers event teams to go digital with Guidebook

Guidebook announced 10 February, that Innovation Enterprise (IE) is the latest organisation to adopt its platform to deliver event apps at scale across international events.

IE has now scaled its use of Guidebook’s tool to create mobile event apps across the organisation. Guidebook Builder enables event organisers to build and manage mobile event apps.

More than 80 IE events have been transformed to a digital solution within six months using Guidebook as a platform.

Nathan Meyer, head of digital at IE, said: “Guidebook has really given us a slick tool to quickly and easily adopt digital and move increasingly away from paper. Not only has this reduced our print costs significantly in a relatively short window, but also this has really changed the way we manage our events.”

Wayne Morris, vice president, International at Guidebook, said: “Nathan and the team at IE had a clear vision from the outset that they wanted to partner with a company capable of delivering a scalable solution quickly and painlessly. Guidebook was conceived to do just that.

“According to a report by McKinsey in September 2015, companies expect digital initiatives to deliver growth and cost efficiencies of between 5-10% in the next three to five years.”

Throughout 2016, IE anticipates delivering around 120 events internationally using the new platform to create mobile event apps.

IE has created mobile event apps for over 7,000 delegates across digital, finance, big data, strategy, analytics and more.

Emily King


Emily King

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