A group of event tech firms have joined forces to create a strategic partnership aimed at delivering offerings for event organisers.
As a combined solution, EvenTech Alliance, was created to deliver a differentiated experience for organisers and attendees, said the team.
From digital event marketing and ticketing, to the multi-platform deployment of mobile apps and indoor mapping, as well as lead capture and data management, the EvenTech Alliance covers the breadth and complexities of event technology.
Cai-Nicolas Ziegler, project manager of EvenTech Alliance and Xing Events CEO, said: “The solution that the EvenTech Alliance offers to organisers helps expand their brand reach, delight their visitors with attractive added value functionality, and allows them to open up new revenue streams.
“Best of all, everything is proven to integrate seamlessly. In essence we want to liberate organisers to focus on what they do best – creating content and designing experiences – and to not have to worry about the technical details.”
Together, the three partners Xing Events (event management software and business network), Heidelberg Mobile (software company) and Eventbase (event app platform) have a combined experience from more than 250,000 events.
The EvenTech Alliance said it “meets many of the demands and challenges faced by today’s planners: short lead time, rising costs, increasing competition, as well as growing complexity and integration of digital technology”.