DoubleDutch reports doubling of event app uptake in 2015

Mobile event tech company DoubleDutch has reported 80% in annual recurring revenue (ARR) growth and 100% growth in event apps deployed in 2015 compared to the previous year.

The company reports processing nearly 3bn total data points across 3,000 events in 2015 and record year-over-year growth in Asia and Europe.

“As one of the top marketing channels for ROI, events will play an even more strategic role in deepening relationships with customers and accelerating sales velocity,” predicts DoubleDutch CEO Lawrence Coburn.

Coburn also predicts that event marketing will be pulled into a data driven model, and brands will become more successful at driving and measuring deep event engagement at their events.

Some of the statistics released by DoubleDutch, reflecting the increase in mobile app adoption and engagement in events powered by its technology in 2015, include:
• 130% increase in total users
• 109% increase in total sessions
• 129% increase in total comments
• 147% increase in total likes

Jason Ray, chief technology officer at the Urban Land Institute, which runs a thousand events annually, says DoubleDutch technology is helping to unlock value that’s been elusive to date. “We’ll see the point where, at any type of gathering, people are going to expect an app.”

The DoubleDutch results for 2015 follow several milestones for the company over the past year, including a $45m round of growth financing led by KKR, with participation from existing investors Bessemer Venture Partners, Index Ventures and others. A new partnership with brand experience agency Freeman, should also mean Freeman customers receiving preferred access to DoubleDutch’s mobile event technology platform.

Q1 2016 has also seen the release of new Direct Messaging and Channels capabilities for enhancing collaboration among event attendees.

Two new senior appointments at DoubleDutch over the period saw Brad Roberts become chief financial officer and Emily He, the chief marketing officer.

The company also ranked 73 on Deloitte’s Technology Fast 500.

DoubleDutch’s customers include SAP, Estee Lauder, UFC Gyms, Marketo, Georgetown University, and American Banker’s Association.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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